Denali Northern Expenditure

Tag: research

The Index Card Challenge: My Submission

Recently, Adam Chudy issued a challenge for several bloggers to condense all of their financial advice onto a single index card. It was a fascinating idea and I loved reading through them. Go check out the index card challenge entries if you haven’t already.

First of all, here is my entry. It’s a lot less technical than others’ advice (and includes a lot more color. Yay markers!), but I’m a firm believer that if you get the right mentality in place, you’ll be able to figure out the details because you’ll care enough to do so.

Feature Fatigue: Simple is Better

Technology changes overnight and with these swift advancements comes a plethora of new, useful features. Now your phone can listen to your conversations and remind you about things you mentioned. Your refrigerator can tell you that you’re out of milk. When we go to buy something, we focus on features rather than usability. When I purchased my last smart phone, I bought the one the salesman showed me that had all the neat “tricks.” I didn’t consider how I use my phone (calls, internet, work email, social media, blogging, photography). Instead, I decided it was really important to have a phone that could call someone if I yelled at it and could share a contact by bumping it against another phone (though I have never used either feature). And now my phone is barely hanging on and I wonder if it is because it’s imploding itself on all its cool features. It has so much going on, it’s dying! This phenomenon is called “Feature Fatigue.” It was defined in a 2005 study by the following statement: “Because consumers give more weight to capability and less weight to usability before use than after use, they tend to choose overly complex products that do not maximize their satisfaction when they use them.”

“That Looks Like a Lot of Work”

As Mr. T and I have been actively DIYing our own windows, hot water heater, attic insulation, etc we’ve heard several versions of the phrase: “That looks like a lot of work.” People are so impressed that we’re willing to work so hard to save some money. As a society, we’ve become programmed to shy away from something that will be hard. The decision between spending two weeks in your crawlspace working on insulation and paying someone $1000 to do it instead seems obvious. The default answer is to spend the money and let someone else do the work. How did we get here?

Want to Save More? Plan for Regret.

No one likes to feel regret. (“What? Maggie, I think you’ve sufficiently covered regret. You’ve covered both common life regrets and common business regrets and used research to tell us how to experience less regret.”) But sometimes, regret can be good. No, I’m not saying you have to experience regret. You just have to PLAN to experience regret? (“huh?”) Let me explain…

Research Highlight: How to Experience Less Regret

We all have regrets. Sometimes those regrets can even haunt you. So let’s examine the research behind regret to see if we can start making wiser choices and regret less. Regret, as defined, is both a noun and a verb involving feelings of disappointment or sadness about something you did or did not do. In terms of opportunity, there are three stages of a potential regret situation. The first stage is action, followed by outcome, and finally the recall. At the action stage, a choice is made. If the choice is not completely up to the individual to decide, regret is not experienced (ie: someone made the choice for you or an unforeseen event such as weather impacted the choice). The choice is made using goal-based decision-making. At the outcome stage, it is made apparent whether the goal was successfully achieved or not. Regret is not experienced if the goal is achieved. If the goal fails, the “what-ifs” take over. During the recall stage, one can remember the regret of the decision and use that regret to make future decisions. Here are a few research-based tips on how to diminish regret:

Research Highlight: How to Start a New Habit

Ever find yourself with a bad habit like eating a cookie every day at lunch? Charles Duhigg did. And he set out on a research journey to break that habit in the book: The Power of Habit: Why We Do What We Do in Life and Business. Despite the 8 pounds he had gained, Duhigg found himself in the cafeteria every afternoon eating another cookie. He tried reminder notes, but promptly ignored them. He discovered that a habit is actually a three-step loop:

Cue —> Habit routine —> Reward

Research Highlight: The Marshmallow Study

This study is a (very) oldie, but an important goodie. And you’ve probably heard about it. In the late 1960s/early 1970s, Walter Mischel of Stanford University did a series of experiments with preschool children. The children were given a marshmallow (or a pretzel or a cookie). If they waited to eat the marshmallow for an unspecified amount of time (until the experimenter returned), the child would be given two marshmallows. At any point, the child could ring the bell on the table to have the experimenter return, but then they would only get the one marshmallow.

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