Ever find yourself with a bad habit like eating a cookie every day at lunch? Charles Duhigg did. And he set out on a research journey to break that habit in the book: The Power of Habit: Why We Do What We Do in Life and Business. Despite the 8 pounds he had gained, Duhigg found himself in the cafeteria every afternoon eating another cookie. He tried reminder notes, but promptly ignored them. He discovered that a habit is actually a three-step loop:
Cue —> Habit routine —> Reward